Digital community engagement for Australian enterprise

Lessons in Social Media Engagement from Turkish PM’s Speech

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I was struck by the impression Prime Minister Erdogan gave this week of a person in a mental state of siege.  I wonder how many CEOs feel the same way when people say bad things about their company on Facebook and Twitter…

‘Mr Erdogan was speaking hours before police used water cannon and tear gas to disperse thousands of flower-bearing protesters who gathered in Istanbul’s central Taksim square to commemorate four people who have died since the Turkish unrest erupted on May 31.
“The same game is being played in Brazil,” Mr Erdogan told a large rally of his supporters in the town of Samsun on Saturday. “There are the same symbols, the same posters. Twitter, Facebook is the same, so are international media. They are controlled from the same centre. They are doing their best to achieve in Brazil what they could not achieve in Turkey. It is the same game, the same trap, the same goal.”’ (as reported in The Nation).

There are elements here of a generational gap in attitudes and difficulty in dealing with internationalisation (or maybe the Americanisation) of national cultures. No doubt company managers share the same sense of isolation and even bewilderment at new cultural currents sweeping through social media and sometimes breaking over their heads. My sense is the drive for financial survival will rejuvenate middle-aged management culture like it or not.

Its either that or load up the tear gas canisters.

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